Coca cola s latest campaign reminds us all of the position this brand occupies not just in the market but in our own subconscious. Try not to hear this is the tempting message behind this campaign and you d be hard pressed to find many consumers capable of doing so. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so.
The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so. The fizzing of the bubbles the uncapping of a bottle and the opening of a can. The series of photographs show macro imagery of classic coca cola moments.
This piece is part of a campaign called try not to hear this that consists of 3 elements. It consists of 1 video and 1 image. Product service and the category.
Out of home within the entry type. The piece was submitted to the medium. It was to make viewers remember a sound that they ve been told to avoid.
The slogan acted as a trick of reverse psychology. Try not to hear this the beautiful vibrant close ups show a can or a bottle of coca cola being opened or poured next to the words try not to hear this. This piece is part of a campaign called try not to hear this that consists of 3 elements.
It consists of 1 image. Print within the entry type. The piece was submitted to the medium.
Whether it was the fizzing of the coke or the opening of a can we used these instantly identifiable rituals to bring back memories attached to the 126 year old brand states the agency behind the campaign which is actually a call to action initiative challenging people to try not to hear this but when you pose the problem in this.
Try not to hear this coke. Try not to hear this. The series of photographs show macro imagery of classic coca cola moments. The fizzing of the bubbles the uncapping of a bottle and the opening of a can. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so.
The effort features a series of close up shots of the soda in a glass an opener prying the cap off a coke bottle a finger lifting the tab off a can. The copy then baits viewers.
The copy then baits viewers. The effort features a series of close up shots of the soda in a glass an opener prying the cap off a coke bottle a finger lifting the tab off a can. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so.
The fizzing of the bubbles the uncapping of a bottle and the opening of a can. The series of photographs show macro imagery of classic coca cola moments. Try not to hear this.
