It was to make viewers remember a sound that they ve been told to avoid. The slogan acted as a trick of reverse psychology. Try not to hear this the beautiful vibrant close ups show a can or a bottle of coca cola being opened or poured next to the words try not to hear this.
Try not to hear this says the copy. Coca cola and agency david are playing around with the idea of synesthesia in a new print and billboard campaign running in europe in which the viewer is invited to hear the close up images of the product the fizzing of soda bubbles the uncapping of a coke bottle and the opening of a can. Essentially the experience we have always associated with coca cola is now being used to sell it.
Consumers are being told to try not to hear these iconic coca cola associated sounds. Drawing similarities with coca cola s annual christmas truck campaign there is a healthy dose of the nostalgic in the try not to hear this ads. Try not to hear this.
Brands have jumped wholeheartedly onto the asmr trend but coca cola goes one step further by bringing the tingly. Hear the sounds of coca cola in these print ads. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so.
The fizzing of the bubbles the uncapping of a bottle and the opening of a can. The series of photographs show macro imagery of classic coca cola moments. Torna al sito web dell agenzia together we grow.
Coca cola lo ha fatto con l ultima campagna pubblicitaria try not to hear this semplice ma esaustiva. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time taunting them to do so. The fizzing of the bubbles the uncapping of a bottle and the opening of a can.
The series of photographs show macro imagery of classic coca cola moments.
Try not to hear this coca cola. Some images are worth 1000 words but when you re as iconic as coca cola it can be worth 1000 sounds. This coca cola campaign uses its iconic ness to tap into the consumer s memories of the. Coca cola try not to hear this. From casal peña plus.
Coca cola made the first audible visual campaign ever. It s a campaign that blurs the lines between print and radio to create a brand experience that only coca cola could create. Try not to hear this by david. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time.
Try not to hear this.
Try not to hear this. The headline then reads try not to hear this challenging viewers to avoid playing the sounds in their heads but at the same time. Try not to hear this by david.
It s a campaign that blurs the lines between print and radio to create a brand experience that only coca cola could create. Coca cola made the first audible visual campaign ever. From casal peña plus.
Coca cola try not to hear this. This coca cola campaign uses its iconic ness to tap into the consumer s memories of the. Some images are worth 1000 words but when you re as iconic as coca cola it can be worth 1000 sounds.
